Tastes Like Family

Barilla Pasta Tastes Like Family

We believe that pasta is best enjoyed when we are together. The joy of food is experiencing it with those you love.

Where pasta brings us together

At Barilla, food has always been more than nourishment, it's the language of love, connection, and tradition.

With our new global campaign, "Tastes like Family", we celebrate the emotional power of coming together over food.

Whether it's a grandmother's secret sauce or a weeknight dinner with your chosen family and friends, every bite tells a story.

#TastesLikeFamily

From

roommates

to

best friends

Celebrating the spirit of togetherness, while creating new connections.

Conversations over good food have the power to bring people closer, and to create moments that matter.

That's why strangers can chat over a delicious meal, colleagues can transform into friends, and roommates can become best friends over sharing food and favorite recipes.

From

colleagues

to

friends

#TastesLikeFamily

Because family isn't just who we come from. It's who we sit beside, cook with, and care for - across generations, cultures, and communities.

This campaign is our invitation to celebrate the ties that bind us, one meal at a time.